Master in Communication and New Technologies
With over 35 years of experience across Brazilian and international markets, Simone leads executive immersions and workshops focused on sales, leadership, and innovation, applying consumer neuroscience to elevate communication and strategic decision-making.
She developed a proprietary methodology applied to companies and leadership teams seeking structured growth, strategic clarity, and authentic market differentiation.
She is also a columnist for prominent media outlets, an international keynote speaker, and an author.
Academic Background
International experiences: University of Berlin and London Business School
Executive Education in Disruptive Theories & JTBD
Executive Education in Marketing and Communication
Foundations of Leadership
Master's in Communication and Educational Technologies
Ph.D. Candidate in Communication and Technologies
Postgraduate in Consumer Behavior and Administration
MBA in Branding Growth
MBA in Neuromarketing and Consumer Behavior
Executive Extension in Communication and Neuroscience
MBA in Administration and Marketing
Branded Content & Brand Reputation
Bachelor of Social Communication - Public Relations
English Language Proficiency
English Language Proficiency
Ikigai Executive Coaching Certification
Ping Pong Estratégia, the first consultancy in Northeast Brazil focused on brand management and neuroscience-based communication. Delivering over 700 projects nationwide across sectors including healthcare, financial markets, agribusiness, distribution, retail, real estate, manufacturing, and media.
Caza Futuro, dedicated to building digital products through the Jobs to Be Done framework, centered on genuine human needs and developing new business models for companies undergoing digital transformation.
A 100% digital B2B marketplace connecting food and beverage producers with entrepreneurs in Maranhão and Piauí. Founded in 2023 and launched in 2024 with institutional investment, exceeding R$ 60M in revenue and strengthening local regional commerce.