Master in Communication and New Technologies
Over 35 years of transforming knowledge into applied strategy. Solid academic background at renowned universities and institutions such as Harvard in the United States; Universidade do Minho in Portugal; University of Berlin; and London Business School, PUCRS, INSPER, ESPM, FGV, among others. Columnist for leading communication outlets and keynote speaker.
Loves music and sports. Prefers sneakers to high heels. Her true passions are studying and connecting with people.
From executive to builder of brands in motion. After 25 years in major corporations, she founded Ping Pong Estratégia in 2010 with a conviction that seemed bold at the time: brands are not products, they are relationships. Long before purpose, branding, and consumer behavior became mainstream market trends, we were already defending that value stems from connecting people, business, and strategy.
In 2020, Caza Futuro was born, expanding that vision into digital transformation. Because technology alone does not transform companies; it transforms when it improves people's lives and creates new paths for new connections and business.
That same drive gave rise to medeiros365, the digital platform of Medeiros Distribuidora where she conceptualized the project, which consists of a B2B digital ecosystem launched in 2024 to connect national and global industries and suppliers to retail and food service in Maranhão and Piauí.
The platform has already surpassed R$ 80 million in revenue, expanding local businesses' access to products, brands, and new business opportunities. In addition to the B2B marketplace, 365 brings together market intelligence and digital advertising solutions for industries and partners, creating a new layer of connection between brands, distribution, and points of sale.
Simone is currently responsible for the marketing, communication, and branding direction of @medeiros.365 and leads the team of professionals who are part of the project, in addition to being the platform's strategic liaison with suppliers and business partners.
Academic Background
International experiences: University of Berlin and London Business School
Executive Education in Disruptive Theories & JTBD
Executive Education in Marketing and Communication
Foundations of Leadership
Master's in Communication and Educational Technologies
Ph.D. Candidate in Communication and Technologies
Postgraduate in Consumer Behavior and Administration
MBA in Branding Growth
MBA in Neuromarketing and Consumer Behavior
Executive Extension in Communication and Neuroscience
MBA in Administration and Marketing
Branded Content & Brand Reputation
Bachelor of Social Communication - Public Relations
English Language Proficiency
English Language Proficiency
Ikigai Executive Coaching Certification
Founder of Ping Pong Estratégia, established in 2010 as a pioneer in Northeast Brazil in purpose-driven strategic brand management and communication guided by behavioral neuroscience.
Throughout its trajectory, the company has delivered over 700 projects across Brazil, contributing to generating more than R$ 2 billion in revenue for its clients across healthcare, financial markets, agribusiness, distribution, retail, real estate, and media.
Co-founder of Caza Futuro, founded in 2020 with national and international presence, dedicated to digital transformation, marketing intelligence, artificial intelligence, and digital product development.
The company integrates technology, strategy, and human behavior, applying frameworks such as Jobs to Be Done, behavioral neuroscience, and Design Thinking for globally referenced brands.
Creator and co-founder of 365 Medeiros, a B2B digital ecosystem launched in 2024 for Medeiros Distribuidora to connect national and global suppliers to retail and food service in Maranhão and Piauí.
The platform has surpassed R$ 80 million in revenue, integrating a B2B marketplace, market intelligence, and digital retail media solutions for industrial partners.